It’s perfectly acceptable to:

- reduce every topic under the sun to a neat 1 to 10 list

- understand things only via how they can improve your google pagerank (including the force of gravity or the price of oil)

- interview yourself (see above, and frankly you don’t know anyone else, do you? I mean, in real life. Not just on twitter.)

- refer to yourself in the third person

- pretend you are a big name blogger when nobody, including your own mother, has ever heard of you.

- plaster your full name all over your blog and use a tagline like “John Smith on.. [ways to penetrate your eardrum using a pitchfork in July]” as if you are a special correspondent for some broadsheet who is proud to “have you on board”.

- Assume everyone stumbling across your blog is stupid enough not to realise any old fool can register a domain name and upload wordpress and do exactly what you’ve done in the 3 minutes ad break during Celebrity Idol.

Incuding, it is not longer normal to:

- Verify anything you write, indeed, the more unsupported your postulation is, the more likely other bloggers are going to accept it since you’re a guru and guru’s set the trends. Example: “Showering on your head in the morning is likely to increase your google pagerank”. Obviously I made that example up, since bloggers don’t even own showers.

- Read any books, since most books were written before google adsense and couldn’t possible help you squeeze any extra cents out of your “readers” [most of whom are actually robots, don't get too excited by your web statistics jumping from 1 daily unique to 2, your IP is probably dynamic and you check your own blog every 0.5 seconds anyway]

- Have any knowledge whatsoever about which you blog. Why bother, someone else wrote it already and you just need to jumble the words about a bit.

- I can’t go on

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